Our future is the place where cars drive themselves; it’s where you simply print out a new coat button to replace the one you just lost; it’s the place where data helps keep your fridge stocked, your body fit and your mind entertained. In this magical place, you get free world-class education sitting at home in your pajamas; you choose from a restaurant menu based on your friends’ recommendations; and commission products to be tailor made to your liking. Our future is amazing, but it’s not a place – it’s a state of mind.
Living in the future means trying new things, being curious, inventing and dreaming. It means taking risks and being disappointed. It means constantly changing, as you embrace the ideas that you like. It means giving up some of the present, to make room for what comes next. Living in the future is incredibly rewarding, yet remains equally rare.
Make no mistake – we only ever live in the present. But there are people who walk around with the future mindset. You know who they are – not only Jeff Bezos, Larry Page, Steve Jobs or Jack Dorsey, but also many of your friends, classmates or work colleagues. We call these people visionaries, and what we refer to as “the future” is nothing but a glimpse of their collective imagination. What makes them great is their ability to turn their dreams into reality – in other words, to turn the future into the present.
What does it take to live in the future? You can start with the small things – next time in a restaurant, order something you’ve never eaten before; when you see something you don’t like, try to imagine how it could work better; read a few articles on future trends instead of sports news; ditch the TV and go do something you’ve never done before. And then, when you discover the future, share it with the rest of us.
Go, the time to start living in the future is now.