Five years ago, Facebook was still niche, Twitter was just being born and Kindle was well hidden beneath the hazy horizon called the future. Social media marketing was not yet a career, TED meant “now” in Czech and the idea of ubiquitous internet was absurdly futuristic. Over the past five years, our ability to discover, share and connect with extraordinary people and ideas has been increasing at such a rapid rate, that it’s hard to merely keep up – let alone reflect on the implications. Yet it’s not an overstatement to suggest that this unprecedented connectedness is a dream come true for savvy marketers.
Great marketing ideas are out there
We all know the joy of discovering something new, finally understanding how something works – as well as the thrill of figuring it out. Children experience this joy all the time, but this doesn’t mean that adults should be excluded. Great ideas are out there, easier to come across than ever before. All you need to do is to put some worthwhile blogs and news aggregators (like Mashable) into your RSS feed/Flipboard, and all the fantastic marketing content will be delivered constantly to your fingertips. By following interesting people on Twitter, even more ideas will have a chance to come your way every day. And there’s of course a ton of amazing marketing books out there – from Made to Stick and Innovator’s Dilemma to Linchpin. You can start reading any of these right now pretty much anywhere in the world, by downloading them to your Kindle or Kindle app. TED talks, podcasts and live events are jam-packed with fresh and inspiring concepts. Great ideas are out there ready to be discovered – and enjoyed.
The value of connectedness
By connecting and sharing, great ideas are amplified and brought to life. Sharing with others is easy and doesn’t cost anything, yet the gift of an inspiring idea is priceless. A single idea is only the beginning though. As Twyla Tharp says – “you don’t have a great idea until you combine two little ones”. When people who care are connected (both online and offline), there’s a much bigger chance of combining several compelling ideas into something beyond imagination. This is how projects get started and things start moving. Connected people are happier, and have the power to make something that matters.
Connecting people and ideas
Our ability to discover, share and connect with remarkable people and ideas is leaps and bounds ahead of what we could do just five years ago. Imagine what will happen in the next five, ten or twenty years. As the technology evolves, it will be more fascinating than ever to be at the intersection of people who care and compelling ideas. If you care about marketing, projects such as YoungHeads.cz, JsmeMarketing.cz or mARTketers.com try to offer just such an intersection. If you care about marketing, come and play, discover, connect & share